The event marketing opportunity
A single platform for end-to-end event marketing success
Attract and convert audiences
Reach larger, more qualified, audiences with targeted event promotions and a website and registration experience that converts.
- Automated, targeted campaigns integrated with your MAP
- Beautiful, on-brand, and optimized event websites
- Dynamic, highly-configurable registration pathing
- UTM source tracking
Capture audience attention with a memorable and measurable experience that engages and connects attendees pre, during, and post-event.
- Desktop and mobile event app hub, integrated with registration
- Production tools and services
- Interactive features & appointment setting tools
- On-demand content
Capture audience intelligence
With a single platform flexible enough to support all events, a single source of truth is possible for all event engagement data, across any event.
- Real-time reporting & attendance tracking
- Engagement scoring
- Feedback and survey solutions
Attendee insights, integrated
Data silos obscure the full picture and slow follow up. Deliver profile and engagement data quickly to your marketing and sales systems for more relevant and timely follow up.
- CRM and marketing automation integrations
- Consistent tradeshow lead capture synched with your CRM
- Sales enablement and campaign attribution
Build scalable, secure programs
Avoid the martech “frankenstack” with a single solution complete with built-in workflows and repeatable processes to safely and securely grow your programs.
- Custom templates adherent to corporate requirements
- Team alignment with event workflows
- Latest security and compliance regulations ensured